For years shoppers in "Bottle Bill" States have returned their deposit beverage conatiners to their favorite retailer to receive their deposit refund.
Returning their bottle & cans at the very beginning of the shopping trip, the shopper is primed to begin her shopping trip. To leverage this existing shopper activity, Redemption Marketing was created.
A powerful new shopper marketing tool, Redemption Marketing uses that "beginning of the trip" engagement to present your message in a form that will send the shopper to the shelf in search of your product.